Raycom Names GM of Toledo CBS Affiliate

Brian Lorenzen has been named VP and GM of Raycom’s Toledo CBS affiliate WTOL.

Lorenzen was the director of sales for KRQE-KASA in Albuquerque, N.M. He started his career as an account executive at the Toledo FOX affiliate WUPW before being named GSM in 2008.

“The opportunity at WTOL is much more than a job,” said Lorenzen. “It’s an opportunity for both my wife and I to come home. As someone who grew up in and around Toledo’s media business, coming home to lead the Raycom Media owned CBS affiliate, is a dream come true for our family.”