Raycom Buys PureCars Ad Platform

By Kevin Eck 

Raycom Media just bought digital advertising platform PureCars.

PureCars is used by thousands of dealers, dealer groups, local marketing associations and agencies across the U.S.

“We are excited that PureCars is now part of the Raycom Media team,” said Raycom Media president and CEO Paul McTear. “We are impressed by the leadership, people and technology PureCars brings to the table and are eager to provide our customers with a market-leading advertising solution that crosses the TV and digital divide.”

“Since our first meeting, Raycom Media stood out as a partner that was aligned philosophically and brought real strategic value to the table,” said PureCars CEO and founder Jeremy Anspach. “I’m proud of the deficiencies we have been solving in the automotive business and the direct impact we have made in helping dealers connect with buyers in a more efficient way using digital advertising. With Raycom, we have more data, resources and reach to help our customers market their inventory with smarter, more efficient advertising solutions.”

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