Manchester, N.H.’s WMUR is, once again, reaping the benefits of being the only game in town during an election. This time it’s seeing an uptick in ad buys for the state’s primary in February.
According to the Cook Political Report, Kantar Media says advertising by presidential candidates accounted for 18 percent of ad time on the Hearst-owned ABC affiliate during the week of Nov. 9. That’s up from 12 percent the week before.
WMUR was oversold during last year’s election.
The Cook Political Report also says Democrats are spending more on local broadcast than Republicans because of the reach of Fox News on cable.