Former WDJT reporter Julie Parise has been hired to launch a broadcast center for a PR firm outside of Philadelphia.
Parise, who also worked in Augusta, Ga., and in New York for CBSNewYork.com, has been named the director of broadcast services for Gregory FCA.
She will be responsible for developing live streaming content for Gregory FCA clients.
“I was looking to join a progressive company that understands the importance of live video to engage audiences and tell better stories,” said Parise. “Gregory FCA gets it. “They’re committed to the next wave of storytelling—here and now video—that allows companies to speak directly to audiences of influencers in an undeniable format.”
The former Milwaukee reporter left the station earlier this year.