Political Ad Spending to Hit New Record

By Andrew Gauthier 


The economy is still shaky, but that won’t stop politicians from spending a record amount this year on advertising to sway mid-term election results. And the political advertising floodgates will open right after Labor Day spewing messages — and an inordinate amount of mud, according to analysts — right up to Election Day on Nov. 2.

According to Borrell Associates, political ad spending will reach $4.2 billion this year, double the $2.1 billion the firm estimated was spent in 2008.

And Campaign Media Analysis Group (CMAG), a unit of WPP’s Kantar, also expects a record total, with up to $2.8 billion being spent by candidates and various special interest groups, vs. the $2.6 billion it said was spent two years ago. More…