Petco Sponsors NBC/Telemundo Stations’ Clear the Shelters Event

By Chris Ariens 

Next weekend will see the third annual Clear the Shelters campaign across NBC and Telemundo stations. And Petco is back as national sponsor of the pet adoption event.

“Petco has been a fantastic partner to the owned stations and we’re excited to work with a company that is deeply committed to pet adoption issues and helping families have the resources and information they need to provide the best care to their newly adopted pets,” said Bruce Kallner, svp of Strategic Sales and Marketing for NBCU Owned Television Stations.

“Clear the Shelters allows us to extend our year-long animal adoption efforts and offers our immensely passionate store partners the ability to help even more families start out with the tools and knowledge they need to make their relationship with their new pet as rewarding as possible,” added Charlie Piscitello, chief people officer at Petco.

During the day-long event on August 19 more than 700 animal shelters will offer low cost or waived pet adoption fees. Since the effort was expanded nationally in 2015, the campaign has resulted in more than 70,000 pet adoptions.