Broadcasting & Cable
Starting Jan. 1, some ESPN 760 radio personalities will become “the faces of sports coverage” at WPTV West Palm Beach, the Scripps station announced this morning. Partners since 2003, WPTV and ESPN 760 are stepping up their symbiosis.
WPTV’s two sportscasters, Ryan Lieber and Jay Gilmore, are departing the station.
WPTV VP/General Manager Steve Wasserman insists it’s not about cutting costs. “This long-term partnership benefits our station by giving us access to a 24-hour sports-focused operation that is affiliated with ESPN, and I think ESPN 760 benefits from the added reach and audience we provide,” he said in a statement. “It’s refreshing during challenging economic times like this to make a decision motivated not by the desire to cut costs but instead by the ability to enter a partnership from a position of strength and deliver a more compelling product to viewers and advertisers.” More…