Orlando’s WFTV Makes Way for Spanish Subchannel

By Andrew Gauthier 

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Orlando Sentinel

WFTV-Channel 9 last week announced that it had transformed its digital subchannel 9.2 into Severe Weather Center 9 Now.Today, WFTV said its digital subchannel 9.3 will be home to Spanish-language WAWA, an affiliate of the Gentv network, starting no later than June.

WAWA will offer a half-hour newscast 9:30 p.m. and will hire at least seven people to start, General Manager Laura Santos said. The station also will offer news updates through the day.

“When you look at established networks like Telemundo and Univision, when they do news, it’s mostly Mexico-focused,” Santos said. Yet Gentv, as part of Colombia-based Caracol Television, focuses on other countries. More…