Leave it to WESH reporter Bob Kealing to tell a story so compelling, it’s slated to become a Sandra Bullock film. According to The Hollywood Reporter, Sony has acquired Kealing’s book about Central Florida businesswoman Brownie Wise, who made Tupperware into a major brand in the 1950’s:
Tupperware was originally developed by Earl Silas Tupper but took off in the 1950s when sales exec Wise came up with the idea of having Tupperware parties. Soon those gatherings were sweeping the nation, and Wise became as popular as the product she was selling. In 1954, she became the first woman to appear on the cover of Businessweek.Advertisement
The film is set to star Bullock as Wise, and be directed by Tate Taylor, best known for directing “The Help”. “I’m honored that two artists at the top of their careers like Sandra Bullock and Tate Taylor are embracing this story,” Kealing told The Orlando Sentinel on Saturday.