MediaPost has the report on the latest traffic figures for gossip sites…
According to comScore, nearly 55 million U.S. consumers visited an entertainment news site in May 2009, representing a 7% increase year-over-year.
Online video, in particular, has emerged as an increasingly important channel for content in the entertainment category, with the number of videos viewed growing 53% in the past year.
Yahoo’s celebrity gossip site omg! led the category with 20.6 million visitors — nearly doubling its audience in the past year. TMZ captured the Number 2 ranking with 9.9 million visitors — up 7% versus a year ago — followed by People — which actually saw a 10% drop in traffic, with 8.2 million visitors.
Overall, U.S. consumers spent over 893 million minutes — or approximately 15 million hours — on entertainment news sites, with 44% of the total time spent in the category occurring at work. Full article…