Ohio Markets Top List of Most Saturated by Political Ads

By Andrew Gauthier 


Local TV was a major battleground in the 2010 midterm election as stations across the country sold significant airtime to candidates and political groups jockeying for the public’s attention. Nowhere was the fight for hearts and minds more evident than in Ohio, where Cleveland and Columbus had the highest saturation of political advertising in the country during the month of October.

According to a new Nielsen report, the Cleveland market aired the highest percentage of political advertising in the country with Columbus airing nearly as much. During October, Cleveland stations aired 29,689 political ads, or 23.44% of its total advertising. 23.37% of ads run in Columbus were political.

Portland, Sacramento, and Seattle round out the top five on Nielsen’s list of the highest saturated markets. (Full report)