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Print brands are TV brands now. The Web has made multimedia production imperative, and with over 40 billion streams served in a given month in the U.S. alone, Web users have declared loudly that they want their Web video.
But how do publishers make the most financially of the hours and hours of clips, stories and curious captures they pile up in their inventory? Just as text and images are being licensed more efficiently online, video syndication and licensing could become the next incremental revenue stream for many publishers.
In a deal with Thought Equity Motion last month, The New York Times is making available raw footage and stories from its video library for licensing to other video producers, filmmakers, commercial content makers and educators. More…