MediaPost
Nielsen Co. has invested more than $1 billion in research and development related to a so-called “three screen”–TV, computer and mobile–measurement strategy over the past three years, CEO Vice Chairman Susan Whiting said in a communique sent to clients Monday in response to published reports about an industry consortium that plans to launch a new three-screen measurement system this fall.
“While our company policy is not to respond to speculation or future announcements, we have been in direct contact with many of our clients, including some cited in the original article,” Whiting wrote in reference to the story first published late last week by the Financial Times that some of Nielsen’s biggest customers–the major U.S. TV networks, agencies and big advertisers such as Procter & Gamble and Unilever–are part of the consortium. More…