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The NFL is rolling out elements of a new digital syndication strategy that reverses previous efforts to push all of the leagues key online content to NFL.com.
The league this week plans to announce an alliance with prominent video portal Hulu in which more than 600 clips of NFL content, encompassing more than 400 hours, will be made available. The clips will be mostly archival material and NFL Films-produced shows on NFL Network, such as Game of the Week and Americas Game.
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The partnership began on an experimental basis in late January. More…