Nexstar Broadcasting says it’s putting $3.3 million into its Huntsville, Ala. Fox affiliate WZDX.
The station will add 20 news and production people to support the launch of its own locally-based news programming starting in April and will remodel its broadcast facility.
In the upgrade, WZDX will get a new set, HD cameras and production facility, new weather forecasting equipment and renovated offices. The station also plans to expand its 9 p.m. show.
“Nexstar’s significant investment in its Huntsville television and news operations will bring local viewers enhanced local news programming and event coverage from our new state-of-the-art Huntsville facilities,” said Tim Busch, Nexstar Broadcasting evp and Co-Chief Operating Officer. “The expansion of WZDX-TV’s 9:00 p.m. primetime news programming to a full hour Monday through Sunday, combined with the 24/7 support of our digital content delivery through RocketCityNow.com will give viewers and users access to the most relevant and compelling local news in the marketplace.”
“With the upcoming opening of our fully remodeled full high definition (HD) broadcast and digital facilities, we will simultaneously raise our commitment to local viewers and advertisers with enhanced content production, marketing opportunities and an overall improved viewing experience for the community at large,” said Mark Overstreet, WZDX vp and gm.
Nexstar bought WZDX on December 1, 2014. The station launched a 9 p.m. newscast in 2008.