Cory Gylock has been named vice president and general manager of Nexstar’s broadcasting and digital operations in La Crosse-Eau Claire, Wisc. (DMA 129), including Fox affiliates WLAX and WEUX, wiproud.com and the related digital and social media channels.
Gylock takes over from Judson Beck, who was named vp and gm of Nexstar’s Green Bay-Marquette, Michigan, media operations in May.
“Cory is an excellent choice to lead our broadcast and digital operations in La Crosse/Eau Claire,” said Traci Wilkinson, senior vice president and regional manager for the broadcasting division of Nexstar Media Inc. “He knows the area extremely well and understands the needs of its viewers and advertisers. He’s experienced, innovative and has forged long-standing important relationships in the community. Cory also knows Nexstar and understands our strategic goals and dedication to serving Western Wisconsin. He’s been an excellent sales executive for both of these stations—and I have every confidence that he will be very successful leading them as vice president and general manager.”
This is a promotion for Gylock, who has been the general sales manager at WLAX-WEUX since 2020. Before working as gsm, he was the local sales manager at the stations from 2015 to late 2020. He joined the stations after working as an account executive for three years at Nexstar’s television station in Marquette, Mich.
“I am honored to be assuming this new role in La Crosse/Eau Claire—and extremely grateful to Nexstar for giving me this opportunity,” said Gylock.