Nexstar Names Head of Central Texas TV Stations

By Kevin Eck 

Chris Pruitt has been named vp and gm of Nexstar’s KWKT-KYLE the Fox and MyNetworkTV affiliate for Waco, Texas. He’ll also oversee digital services for the two stations.

Pruitt comes from KMVT-KSVT in Twin Falls, Idaho where he was vp and gm. This is his second go-round with Nexstar. Before working at KMVT-KSVT, Pruitt was gm of Nexstar’s KBTV in Beaumont, Texas. He was gsm at KMID in Midland, Texas from 2002 to 2004, then worked as gm until 2008. He’s also worked at KJTL-KJBO and KFDX in Wichita Falls, Texas.

“Nexstar’s long-term success reflects its core commitment to the viewers and advertisers across each of the individual markets it serves and I am thrilled to rejoin the Nexstar family and return to Texas where I was born and raised,” said Pruitt. “In this new role, I will utilize the management experience and deep community relationships built over my career to further strengthen our Waco – Temple – Bryan television and digital operations as leading providers of the most compelling local news content and entertainment programming in the market.”