Nexstar Broadcasting has named Arika Zink gm of its Roanoke, Va., Fox and CW affiliate WFXR-WWCW.
Zink had been the gm of Nexstar’s Evansville, Ind. station WEHT since 2012. She also oversaw CW affiliate WTVW through a shared services agreement.
Before working for Nexstar, she was gm of Four Points Media’s stations WTVX–WTCN–WWHB and LATV in West Palm Beach, Fla. and worked as corporate director of broadcast operations for Hearst-Argyle Television.
“Throughout her career she has demonstrated a results-oriented and entrepreneurial approach to the business of broadcasting and we are confident that her valuable management, marketing, and relationship building expertise will enhance the effectiveness and value of our marketing solutions platforms and services provided to the greater Roanoke community,” said Tim Busch Co-COO of Nexstar.