Altice and Charter, which run the two largest cable and broadband providers in New York City, are partnering on an Interconnect, allowing advertisers to buy larges swaths of inventory across the nation’s largest market.
The goal is to provide ad buyers with a one-stop shop solution to reach the more than 6 million households on Charter’s Spectrum, which is mainly in New York City, and Altice’s Optimum which serves New Jersey and Long Island as well as other smaller MVPDs, including Comcast. The Interconnect will also manage all non-local advertising sales on both service’s local news channels: Spectrum News NY1 and the News 12 channels.
“This is a great step in the evolution of the New York television marketplace as we provide more scale and reach to advertisers,” said Charles Stewart, co-president and CFO of Altice USA.
“Forming this new Interconnect in New York will create a more effective and efficient platform for us to engage our clients, providing a single entity, with a world-class team,” added Charter evp David Kline.
The Interconnect will be overseen by Ed Renicker, president of Altice Media Solutions. “I am incredibly pleased to take the Interconnect to the next level by partnering with Altice USA, Comcast and Charter to establish a platform that will make it easier and more effective for advertising clients to reach consumers in the all-important New York tri-state area.”