New Orleans Station Sees Strongest Ratings in Its History

By Kevin Eck 

New Orleans Fox affiliate WVUE is celebrating what it’s saying is the strongest competitive ratings performance in station history.

WVUE’s morning, evening and late newscasts led the New Orleans market during the February book Monday through Friday. The station also added viewers in the very early time slot of 4:30 to 5:00 a.m.

“These numbers clearly show that viewers turn to FOX 8 for critical information during unprecedented times like these,” said station vp and gm Ronna Corrente. “We do not take that lightly. As broadcasters it’s our responsibility and duty to make sure everyone in our viewing area has access to the latest information.”


Some highlights:

-When the region was hit by last month’s winter storm, Nielsen showed station viewership jumped 40% in News Minutes Viewed over the next most-watched station.

-The Noon newscast held on to gains made in May with a 6.6 HH rating during the February book.

-In the 4:30 to 10 a.m. timeslot, the station marked the 39th straight month it sat at number one with a 6.3 household rating, while its 9 and 10 p.m. newscasts have been No. 1 in their respective time slots for over 6 years.