TVSpy
In a quick succession process, Cesar Aldama, assistant news director for KYW-TV/CBS 3 in Philadelphia has been named as Adrienne Roark‘s replacement at Miami’s WFOR/WBFS. Roark is leaving her post as WFOR/WBFS News Director to head the news team at Dallas’s KTVT/KTXA.
Aldama is a familiar face at WFOR, a CBS O&O, having previously served there as a managing editor. His appointment was announced late Wednesday afternoon. “We are thrilled to welcome Cesar back to South Florida,” said Shaun McDonald, President and General Manager of WFOR and WBFS.
Right before WFOR made the Aldama announcement on Wednesday, Roark was introduced as KTVT’s new News Director. “I am honored to be given the opportunity to be a part of such a distinguished news team,” Roark said in a statement. “I have great respect for what KTVT and KTXA mean to the Dallas-Fort Worth community.”
Although the transition at WFOR/WBFS is happening quickly, it doesn’t come as much of a surprise. The Dallas TV critic Ed Bark reported on February 1 that Roark was a front-runner for the KTVT/KTXA position.