Broadcasting & Cable
Newly minted ABC Owned Stations Group President Rebecca Campbell is ironing out her strategy, which includes honing the 10 stations’ multiplatform approach to distributing their leading content. The stations, including WABC New York, KABC Los Angeles, WLS Chicago and WTVG Toledo, are typically leaders in their markets, and Campbell says she’ll keep the focus on local news while extending their digital reach.
“More platforms mean more opportunities,” she says. “I’m a huge believer in localism. The next level is how best to distribute our content on all platforms-and monetize it.”
Campbell declined to offer details, as she’d only been promoted to group president May 19. More…