NBCU Sets ‘Countdown to Vancouver’

By Andrew Gauthier 


Nov. 4 will mark 100 days to the opening ceremony of the 2010 Olympics in Vancouver.

To commemorate the occasion and what lies with the Winter Games, NBC Universal will launch its “Countdown to Vancouver.” The initiative encompasses Olympic-themed programming and promotion across all of the NBC Universal networks; more than 1,250 original hours of pre-Olympic winter sport competition, largely on Universal Sports; and the launch of the Vancouver version of NBCOlympics.com. Moreover for the first-time, a nightly show will follow Olympic hopefuls as they compete and prepare for the Vancouver Games.

“This initiative is a key element in building momentum towards the Vancouver Games,” said Gary Zenkel, president, NBC Olympics, in a statement. “The ‘Countdown to Vancouver’ will live and breathe on Universal Sports with the more than 1,200 hours of Olympic sport coverage and a nightly show in these 100 days leading up to the Games that gives Americans the opportunity to follow their U.S. athletes as they prepare to live their dreams of being Olympians.” More…