NBC Using Weather Channel to Create Content-Sharing Pool

By Andrew Gauthier 

Broadcasting & Cable

NBC affiliates’ weather content is getting a bit richer, as NBC’s cable network Weather Channel has joined NBC NewsChannel, the back-end content sharing system that allows participating NBC affiliates to share footage of major breaking news with each other.

NBC affiliates chairman Michael Fiorile calls the system “a collaborative,” where a station in the Midwest might grab footage of the major flooding occurring in Georgia. Affiliates nationwide can now get extreme weather footage from Weather Channel through NewsChannel. More…