NBC Owned Stations Names Kevin Cross GM of WMAQ

By Kevin Eck 

Kevin Cross has been named president and general manager of NBC-owned Chicago station WMAQ, Telemundo Chicago and NBC Sports Chicago, effective June 1.

Cross currently works as the svp and gm of NBC Sports Chicago. In his new role, he’ll manage both stations while continuing to oversee NBC Sports Chicago’s day-to-day operations.

“Kevin is an effective and empathetic leader. A native of Chicago’s southside, he has more than 25 years of experience working in the region and is the perfect person to take the helm of NBCUniversal’s local businesses in Chicago,” said Valari Staab, president of NBCUniversal Owned Television Stations. “I look forward to seeing the new milestones that our teams at NBC 5, Telemundo Chicago and NBC Sports Chicago will reach together as they build upon their already successful work in delivering the best in local news and sports for Chicago’s English and Spanish-speaking audiences.”


Cross started his sports career as a producer at SportsChannel Chicago in 1993. He was promoted to senior producer when the network became Fox Sports Chicago in 1998. In 2000, he was named president and executive producer of Timeline Productions, where he created syndicated sports programming for national distribution. Three years later, he joined CLTV as executive producer of its sports department. He moved to NBC Sports Chicago as assistant news director before being named senior director of News & Original Content in 2012.

Cross will report to Staab and will continue to work with Bill Bridgen, president and group leader for NBC Sports Regional Networks, in addition to Manuel Martinez, president of the Telemundo Station Group.