NBC, Fox Lead Push for Mobile TV in 20 DMAs

By Andrew Gauthier 

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TVNewsCheck

In a move aimed at accelerating the introduction of mobile DTV, NBC and Fox O&Os and affiliates in at least 20 markets are promising today to broadcast at least two channels of free, ad-supported programming on the mobile platform by the end of 2011.

The effort is being led by the Mobile Content Venture, the joint venture of NBC, Fox and 10 major TV station groups that was formed earlier this year to develop and exploit the broadcasting-based mobile DTV technology. More…

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