NBC, Affiliates Work Toward Long-Term Commitment

By Andrew Gauthier 

Broadcasting & Cable

Some 182 NBC affiliates met with the network in New York Monday (May 17) following NBC’s upfront presentation at the Hilton. The meeting covered the long-term viability of the network-affiliate relationship, as both parties work toward a business model that would allow affiliation agreements to go for up to 10 years. While the affiliates board has discussed that possibility with NBC for some time, the group assembled in Manhattan moved closer to ensuring both parties’ long-term involvement with the other.

Outgoing chairman Michael Fiorile said he was “encouraged” the parties would come to mutually beneficial affiliation terms.

The group also discussed mobile DTV efforts, and welcomed a new affiliates board chairman in Brian Lawlor, who succeeds Michael Fiorile. More…