BNO News, of the popular @BreakingNews Twitter feed and the BNO iPhone app, is launching its business syndication venture, called BNO News Wire, and MSNBC.com has signed on as the first client. Along with that, MSNBC.com will take over the management of the @BreakingNews Twitter feed starting next month, while BNO and its 20-year old Dutch founder Michael van Poppel will now focus on developing its subscription-based wire service to sell to news companies.
BNOs new wire-service headlines will now be fed into the Twitter feed, along with the usual third-party headlines that it aggregates. The wire service will formally launch in January and will build on some of the original stories that BNO has started doing of late, such as this and this. The BNO premium subscription-based iPhone app is not part of the MSNBC.com deal; some wire-service stories will go on the iPhone app but the ull slate will only be for the paid news media clients.
Details of the financial arrangement were not disclosed, but I confirmed from MSNBC.com that it doesnt involve an investment or equity stake in BNO News. Instead, MSNBC will be a paying client of the service. More…