Broadcasting & Cable
McGraw-Hill reported broadcasting revenue of $18.7 million in the first quarter, a 2.2% improvement over the same quarter last year. “National and local time sales benefited from an increase in automobile advertising,” the company said in a statement.
“Health care issues, propositions in California, the race for governor in California and a Senate seat in Colorado combined to produce an increase in political advertising in the first quarter.”
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McGraw-Hill owns four ABC-affiliated stations, including KGTV San Diego. Its broadcast chief, Darrell Brown, heads up the ABC affiliates board. More…