Marian Pittman to Lead WSB in Atlanta

By Kevin Eck 

Marian Pittman will be promoted to president of content and Atlanta ABC affiliate WSB.

She’ll succeed Ray Carter, who is retiring from the Cox-owned station after nearly 40 years of leadership in local television, on April 1.

Pittman currently spearheads the ongoing evolution of the company’s streaming and digital business, including multi-platform and award-winning content.


“Marian possesses an unmatched knowledge of broadcast television, and there is no greater advocate for local news and investigative journalism,” said Dan York, CMG’s president and CEO. “She’s the right leader to help WSB-TV build on its extraordinary legacy of journalistic integrity, operational excellence, and service to the people and businesses of Atlanta.”

Pittman’s career began at Cox Media Group’s WSOC in Charlotte. That was followed by stints at other CMG television stations: WHIO in Dayton, Ohio; WFTV in Orlando; and WSB in Atlanta. In 2014, Pittman joined CMG’s corporate leadership team as vp of News and Marketing. She was later named evp.

“I’m proud to return to WSB-TV to lead a station and team with such a storied history and reputation for positively impacting viewers and communities,” Pittman said. “WSB-TV continually demonstrates what can happen when a group of people focus on a shared purpose of serving their community and clients. It’s an honor and privilege to continue cultivating that culture and to rejoin such a winning team.”