As viewers increasingly watch web-based video on their TVs, WISC has struck a forward-thinking partnership with Roku, the maker of digital video boxes that bring web content to your living room TV.
WISC, a CBS-affiliate in Madison, WI, is becoming the first station in the country to debut a local news channel on the Roku platform, giving viewers the opportunity to watch the station’s news coverage on their TVs at any time of the day.
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“For years TV stations have been posting their video on the web and now their web video is easily available on TV sets,” said Anthony Wood, Roku’s founder and CEO.