Longtime WPVI Executive Producer Heads to ABC HQ

By Stephanie Tsoflias Siegel 

Longtime WPVI executive producer Maxine Crooks is heading to ABC headquarters.

Talent executive Barbara Fedida and president of ABC owned Television stations Wendy McMahon made the announcement yesterday.

Crooks will fill the newly created position of vice prseident of talent strategy and development.

In that role, she will work closely with McMahon, the OTV stations and local stations to build a recruiting pipeline.

“Maxine is a talented leader with years of experience in mentoring and coaching the best and brightest on and off camera. As we look to the future, Maxine’s experience will be invaluable in leading the talent strategy and development for the ABC OTV Stations,” said Fedida.

At WPVI, the powerhouse ABC station in Philadelphia, Crooks recruited some of the station’s most recognized talent. She has also led coverage of some of the biggest stories in the region, including the 2017 NFL Draft in Philadelphia, election night 2016 at the Clinton Campaign headquarters in New York and Pope Francis’ visit in 2015.

She starts her new role Monday.