Local TV Visionary Frank Magid Dies

By Andrew Gauthier 


Tonight when you tune in to the evening news, be sure to thank Frank Magid.

The original “news doctor” and founder of the Marion-based Frank N. Magid Associates died Friday morning. He was 78.


After earning undergraduate and graduate degrees at the University of Iowa, the Chicago native taught sociology at U of I and anthropology and statistics at Coe College before he founded his research and consultant firm in 1956.

When I started there, he told me he hoped that his firm could see what everyone else saw but thought what no one else thought, said Joe George, of Cedar Rapids, a former vice-president of marketing at Magids firm. More…