Broadcasting & Cable
LIN is launching MyAustinTV, a new MyNetworkTV (MNT) affiliate in the Austin market, October 21. The high-definition station, carrying local sports and syndicated shows along with MNT programming, airs on KBVO, a full-power outlet that previously simulcast LIN’s NBC affiliate, KXAN.
MNT programming had previously shared airtime with The CW on KNVA Austin, which KXAN manages through an LMA. LIN launched a 9 p.m. news on KNVA Sept. 21.
MyAustinTV will air San Antonio Spurs basketball games, Houston Texans pre-season games and Big 12 college basketball, including University of Texas Longhorns. KBVO is a nod to the UT mascot, Bevo. The station will also air other UT sports-related programming.
“MyAustinTV is dedicated to providing local and regional sports and entertainment programming to Central Texas,” said KXAN-KNVA-KBVO President/General Manager Eric Lassberg. More…