Lexington Herald-Leader
As the networks build up to the season finales of many of their most-watched programs, fans of ABC’s shows in town are likely to see what’s becoming a more familiar occurrence: in-show advertisements.
Lexington’s ABC affiliate, WTVQ (Channel 36), began airing advertisements last year in some of its programming. Called a “lower-third” or “snype,” the advertisement comes on to the screen for a short time during a scene and then disappears.
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Advertisers have included Kentucky Utilities and Central Kentucky Research Associates.
WTVQ is the only network affiliate in Lexington to feature paid advertisements by themselves as snypes. More…