Lexington’s WTVQ Utilizing Lower-Third Advertising

By Andrew Gauthier 

Lexington Herald-Leader

As the networks build up to the season finales of many of their most-watched programs, fans of ABC’s shows in town are likely to see what’s becoming a more familiar occurrence: in-show advertisements.

Lexington’s ABC affiliate, WTVQ (Channel 36), began airing advertisements last year in some of its programming. Called a “lower-third” or “snype,” the advertisement comes on to the screen for a short time during a scene and then disappears.

Advertisers have included Kentucky Utilities and Central Kentucky Research Associates.

WTVQ is the only network affiliate in Lexington to feature paid advertisements by themselves as snypes. More…