Larry Forsgren has been named general manager at WMSN, Sinclair Broadcast Group’s Fox affiliate in Madison, Wisc.
Forsgren has been the station’s general sales manager for the past year. Prior to that, he was general manager for KNDO-KNDU in Yakima, Wash. He has also worked as the local sales manager at KETV in Omaha, Neb.
“I am excited to be leading the team at WMSN FOX 47,” Forsgren said in a statement. “With the assistance of a great staff, we expect to provide the viewers and advertisers in Madison an even more rewarding viewing experience with our popular local news, sports and entertainment programming.”