Kristie Gonzales Named GM of WXIA in Atlanta

By Kevin Eck 

Kristie Gonzales has been named president and general manager of Tegna’s Atlanta NBC affiliate WXIA.

Gonzales will be responsible for overseeing the stations’ operations across all platforms, as well as community outreach efforts and driving results for advertisers. She’ll continue to work as vice president, media operations for Tegna.

“Kristie is an innovative thinker with a drive to deliver results, as she’s done in Austin and across the portfolio of stations she’s overseen in Texas,” said Larry Delia, senior vice president, media operations at Tegna. “She’s an excellent collaborator and community partner with an ability to inspire and motivate those around her. We’re excited to have her join the talented team in Atlanta and continue the stations’ leadership in the market.”


Gonzales has been president and general manager at Tegna’s KVUE in Austin, Texas since 2016. In 2021, she was named vice president of media operations for Tegna with oversight of the following stations in Texas: KBMT-KJAC in Beaumont, KYTX in Tyler, KCEN in Waco and Bryan-College Station, KWES in Midland-Odessa and KXVA-KIDY in Abilene and San Angelo.

“It is a privilege to join and lead the team in Atlanta. My passion is serving our local communities with news and helping clients grow their businesses,” said Gonzales. “I’m excited to get started in Atlanta with a team that’s renowned for their game-changing investigations and award-winning reporting.”