RTNDA announced Tuesday that it will operate under a new acronym as of October 13th: RTDNA. What was once the Radio Television News Director Association will soon become the Radio Television Digital News Association.
The new name comes as the association attempts to reinvent itself, promising to “emerge ready to lead digital journalists into the future under new leadership, a new roster of services to help all you in your newsrooms each day, and a renewed commitment to protecting the rights of all journalists.”
Since its founding in 1946 as a grassroots organization, the RTNDA has expanded to include over 3000 members: all are electronic journalists, but not all are news directors. The association hopes that the new name will encourage others in the industry to join the ranks.
Included in the name-change announcement is a promise that RTDNA will stay true to RTNDA’s original mission: to protect journalists against unnecessary regulations, and to protect journalists’ rights to publish across all platforms.