MediaPost
CBS is rolling up all of the Web sites for its New York City broadcast properties, including TV and radio stations, into a single mega-site combining news and lifestyle content from WCBS-TV, WCBS-AM, WINS-AM and WFAN-AM.
The move, announced during CBS Corp.’s second-quarter earnings conference call, could be the first of many such mergers of CBS local station Web sites in markets around the country.
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The local super-site intends to increase the scale and efficiency of CBS Web operations by combining audiences for the individual sites. More…