In Chicago, WBBM’s New Promos May Rile Purists

By Andrew Gauthier 

Chicago Sun-Times

From the moment they arrived in Chicago a little less than two years ago, WBBM-Channel 2 general manager Bruno Cohen and news director Jeff Kiernan have been all about differentiating the station’s news operation from the local competition.

But all the while doing so in a way both executives hoped would eventually lift the station and its news ratings up from the cellar, where they have been lately, and closer to the No. 1 position they were in 30 years ago.


It has admittedly been tough sledding so far, but Cohen and Kiernan keep demonstrating they are anything but content with the same old same old. More…