Milwaukee Journal-Sentinel
If there is an “if life gives you lemons” quality to the “Just 10 Minutes” marketing campaign of the WDJT-TV (Channel 58) newscast, then the station’s news anchor, Paul Piaskoski, is the Lemon Drop Kid.
The homespun campaign has helped WDJT’s hyper-local and crime-report-heavy third- and fourth-rated news programs stay competitive, and the homegrown Piaskoski is made in its image.
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Piaskoski, an alumnus of Marquette High School and Marquette University who began his career as an intern at WTMJ-TV (Channel 4), said he “still feels like an intern” around other local TV news veterans. More…