The New York Times
How many new viewers did the Winter Olympics deliver to NBC’s nightly newscast? About a million, Nielsen numbers indicate.
The “NBC Nightly News” is trumpeting a big win against its competitors, ABC’s “World News” and the “CBS Evening News,” for the month of February, a so-called “sweeps” month. NBC averaged 10.7 million viewers, while ABC averaged 8.4 million and CBS averaged 6.5 million.
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That is the the widest gap between the NBC, ABC, and CBS newscasts in at least 20 years, NBC said in a press release Tuesday. The gap was widened substantially by the Olympics, which NBC showed between Feb. 12 and 28. More…