The New York Times
How many new viewers did the Winter Olympics deliver to NBC’s nightly newscast? About a million, Nielsen numbers indicate.
The “NBC Nightly News” is trumpeting a big win against its competitors, ABC’s “World News” and the “CBS Evening News,” for the month of February, a so-called “sweeps” month. NBC averaged 10.7 million viewers, while ABC averaged 8.4 million and CBS averaged 6.5 million.
That is the the widest gap between the NBC, ABC, and CBS newscasts in at least 20 years, NBC said in a press release Tuesday. The gap was widened substantially by the Olympics, which NBC showed between Feb. 12 and 28. More…