Hearst TV Hires Longtime NBC Newser Jeff Rossen

By Stephanie Tsoflias Siegel 

Former NBC News investigative reporter Jeff Rossen is joining Hearst Television.

He will be the station group’s new chief national consumer correspondent, a newly created role based in New York City.

“Jeff has brought relatability and trustworthiness to his impressive array of assignments, establishing a brand as America’s premier consumer reporter,” said Barbara Maushard, senior vice president of news. “Jeff and Rossen Reports are a perfect fit for our efforts to bring to local viewers throughout the country stories that are impactful and relevant to their lives; Rossen Reports is an ideal complement to our growing investigative reporting initiatives, as underscored by our recent launch of a Washington-based investigative unit.”

His brand Rossen Reports will carry over from NBC and air on Hearst Television’s broadcast, digital and mobile platforms.

Rossen was a staple on Today, NBC Nightly News, Dateline NBC, NBCNews.com, and the division’s mobile platforms for over a decade. Rossen also served as a rotating anchor for Weekend Today and MSNBC.