Hearst Names GM of Tampa Station

By Kevin Eck 

Hearst Television has promoted Pamela Barber to president and GM of WMOR.

She’ll replace Ken Lucas, who is retiring in June after 17 years at the Tampa independent station.

“Pam has played an instrumental role in WMOR’s success over the past decade,” said Hearst Television president Jordan Wertlieb. “She’s worked closely with Ken in strengthening WMOR’s programming, marketing and community presence with both viewers and advertisers.”


Barber, who started her career at WTOG in Tampa, came to WMOR in 2006 as general sales manager. She’s also worked at WFOR in Miami and at WTSP.