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Time Warner Inc.‘s HBO will provide some 750 hours of movies and original series to Comcast’s On-Demand Online trial, becoming the latest programmer to sign on to the cable operator’s 5,000-home Internet video-on-demand test.
Multichannel reports on the ongoing developments with Comcast’s online platform…
HBO’s participation comes on the heels of the announcement that Starz Entertainment will deliver about 300 movies and original shows for On-Demand Online.
HBO, in conjunction with Time Warner Cable’s Wisconsin division, last year launched one of the first trials of the “authentication” concept.
Initially, as with the other content Comcast is planning to offer through On-Demand Online, HBO and Cinemax broadband services will be available via Comcast.net and Fancast.com. Other programmers expected to participate include Time Warner Inc.’s TNT and TBS, Rainbow Media, Scripps Networks, A&E Television Networks and Comcast Networks.
At launch, the HBO and Cinemax broadband services are set to include full-length episodes of current and older HBO series. More…