Gray Signs Rentrak for Kansas Ratings

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Rentrak, which strives to sell a measurement product for local markets more compelling than Nielsen’s, has inked a deal with Gray Television involving two Kansas DMAs. Gray’s ABC affiliate in Wichita and CBS outlet in Topeka will subscribe to what’s known as StationView Essentials.

The Rentrak service provides second-by-second data — and attendant insight into commercial-skipping — on a local level. Rentrak broke into the Wichita market as Sunflower Broadcasting began to use StationView last year for the CBS and CW channels. Four of its stations now receive its data in the 69th-largest DMA. More…