Viewers of St. Louis CBS affiliate KMOV will be the only ones to see an anti-heroin ad during the Super Bowl.
The ad from The National Campaign Against Drug Abuse in St Louis, called Give Me An H, features a local high school pep squad.
“That girl could have been me, 10 years ago,” KMOV host Laura Hettiger told the group’s executive director and its prevention educator during Great Day St. Louis. Click here to see the interview.
KMOV reports NCADA said the spot “aims to ignite and elevate the conversation about the realities and catastrophic consequences of opioid and heroin use in our community.”