After 10 years at WIAT in Birmingham, president and general manager Bill Ballard is out at the CBS affiliate, The Birmingham News reports. LIN Media did not renew his contract, which expired Friday.
“I’m really proud of what we’ve accomplished. I wish the station and the people there nothing but the best,” Ballard said.
The Birmingham News reports that a replacement could be announced as early as today. Helen Swenson, a former senior vice president of live programming for The Weather Channel, is reportedly a leading candidate.