Gannett to Introduce Hyperlocal Sites in 10 Markets

By Andrew Gauthier 

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Associated Press

Gannett Co., one of the nation’s biggest media companies, said Tuesday that its broadcasting arm is launching new local websites in 10 of its markets.

The company said the new sites will be integrated with the websites of its TV stations and carry community news contributed by the sites’ visitors along with content produced by its own staff.

Media companies have been looking for ways to boost their local coverage as a way to set themselves apart from competition on the Web. The idea is to offer news that national outlets don’t and give local businesses a way to closely target potential customers in their area. More…

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